F**K IT! I’m Unapologetically Me!
4 min reading time
“Running Aphrodite’s Den isn’t just about selling products; it’s about breaking down taboos around intimacy and empowering others to explore without shame. But if you’ve been following, you probably noticed I went quiet for a while. Somewhere along the way, I lost touch with my own message, holding back from being fully, authentically, and unapologetically me. Now, I’m shaking things up. I’ve realized that being true to myself means pushing forward with what I set out to do—no filters, no apologies. So here I am, saying ‘F**k it!’ and coming back with everything I’ve got. Because being ourselves—our raw, real selves—is what matters most, and I hope this reminds you to do the same.”
It’s funny—I’m always talking about self-care and being your authentic self, but here I am…well…was, slipping into someone I didn’t even recognize anymore. I know this isn’t my typical blog, and it might not be what you expected, but I wanted to share with you my reality at the moment.
Yes, Aphrodite’s Den is an online adult toy boutique, but to me, it’s so much more. It’s a platform to talk openly about sex, share products, share tips and tricks and provide information to help normalize conversations around intimacy, self-pleasure, and connection— you know, the subjects that society still treats as taboo.
But you may have noticed something—I haven’t posted in a while, and that’s why I felt this blog was so important.
Being Myself But Holding Back
If you’ve followed me on social media, or know me in my personal life or even just meeting and chatting at events (which is one of my favourite things to do—connect with people), you know I introduce myself as someone who’s been in this “intimately good vibe space” for years. Starting Aphrodite’s Den felt like a dream—something I’d wanted to do for years, and here I was, finally doing it. Not only am I building this business, but I also have an incredible husband cheering me on, supporting me in any way he can - helping out at vendor events with set up and tear downs and even giving me a bathroom break! 😅
When I first launched Aphrodite’s Den (after being a sexual health and wellness consultant with a U.S.-based adult novelties company—story for another day…maybe), I hesitated to put my face out there on social media. I’ve had a long career (over 25 years) in a field where I’m well-known by clients and vendors, and showing up as “the adult toy lady” didn’t exactly feel “appropriate” at the time.
But every day, as I got up and went to work for someone else, I started to feel more and more disconnected from who I wanted to be. Eventually, it hit me—I wanted to wake up for me, my family, and no one else. We had poured so much time, money, and energy into Aphrodite’s Den, and it was finally gaining traction. I wasn’t about to let it fall by the wayside.
The funny part? Even as I tried to be authentic, I found myself holding back, carefully choosing my words to be “professional.” My corporate side was deeply ingrained, and I would post cautiously, hoping to get my message across without fully putting myself out there.
Slowly, I started slipping back into my old ways—working for others, putting my own dreams aside. And then, one day, it all just…stopped. I didn’t even realize it until months later when my husband mentioned he hadn’t seen any posts from me, or me jumping around our office singing and dancing like I normally did, while packing my orders. That’s when it all clicked—I’d been struggling, going through something I didn’t even recognize.
All of a sudden it hit me: I hadn’t been blogging, posting, creating reels, or doing anything to grow Aphrodite’s Den. I’d been lost in a routine, forgetting what I’d set out to do and I wasn’t having it!
Back to My Old Self
It wasn’t an overnight switch. Rediscovering my old self was more like a slow awakening. Deep down, I’d never really lost who I am—I just had to shake myself awake, so to speak, and remind myself of what I stand for and who I am.
My message of self-care and authenticity has always been genuine—it’s just sometimes easier to give advice than to take it. And while I’ve had my own ups and downs, I’m here to say that embracing who you are, flaws and all, is everything. We’re all works in progress, but being true to ourselves is the best gift we can give.
Sooo…F**K IT!
I’ve always believed everyone deserves to experience pleasure without shame, judgment, or fear. When I created Aphrodite’s Den, it was with the vision of a safe, welcoming space for people to learn, explore, and make informed choices about their bodies and minds. I’m passionate about helping people find what works for them, whatever that may look like.
So here I am, saying F**k IT! I am unapologetically me and I’m going to continue what I started—and I’m never going to stop. 💖
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